ABHIMANYU
[Go Left, Save Life]
Concept Paper
A Social Initiative by Amity International Business School, Amity
University, AUUP
First Copy
NOIDA, 14TH Feb 2016
A. Introduction:
Concerns about impact
of massive traffic on ambulance is immense. The capital has had to deal with a
massive slowdown of its daily traffic thanks to a tremendous explosion of
vehicular traffic. And although the number of motor vehicles has increased by
28 times between 1971 and 2011, the road length has increased by only four
times. This has meant that traffic has slowed down at many places to 5 km/h in
the city.Amity University students wishes to unite and stand for the social
cause and organize its strengths to see what best solution can be delivered in
the name of give back to the society.
B.
Context :
1. Reduction in
vehicle Speed due to design constraints of Roads: In a survey of the busiest
junctions in Delhi, it found that of 170 locations surveyed in the city, the
vehicular traffic on several sections was more than they were designed for;
while at 32 other locations traffic levels had crossed 80% of capacity, which
is also way beyond normalcy as per international road standards. If we neglect
transport planning in this city, we are headed for trouble. The gridlock is for
real. Seven years from now, that queue would have touched every border of the
capital, and the city would be surrounded by stationary vehicles — unless the
government moves with a renewed sense of urgency.
C. Current
scenario:
The National
Ambulance Code classifies road ambulances into four types (A, B, C & D)
that is First Responder, Patient Transport, Basic Life Support and Advanced
Life Support, respectively. In spite of the presence of government
policies, ambulance system like EMRI, CATS, private ambulance, the question
still remains: is it meeting the requirements? The answer is no. Though there
has been a considerable improvement in emergency services in India, but there
is still a long way to go before a comprehensive emergency system is
implemented across the country. Available emergency services are not sufficient
to meet the demand as one ambulance is needed to cover a population of 50,000
to 100,000.
India should have
far more accessible and reliable emergency medical services irrespective of
geographical factors. Still numerous deficiencies exist in the emergency
services across the country. (1) In most of the cases it takes a lot of time
for the ambulance to reach the spot. (2) Moreover, there are police formalities
before that. During that the injured person dies in most of the accident cases.
(3) Most of the people don't stop their vehicles and take initiative to take
the injured people by their own. (4) The Delhi government is aware of the
magnitude of the problem. A couple of the measures taken to deal with vehicular
traffic include encouraging construction of parking lots under public private
partnership schemes and hiking parking fees. (5) Government is also considering
asking for a proof of parking space from any person who may wish to buy a car
in the city. Thus only people who can show they have the required parking space
would be eligible to buy a car. This is under consideration and various experts
are studying its pros and cons.
Definite Corollary :
(a)
Pollution:
When vehicles slow down due to congestion they emit more. Free flow of traffic
helps prevent that. The massive growth in vehicular traffic has ensured
an increase in sulphur dioxide and nitrogen dioxide; and at least 10% of the
population in Delhi shows signs of lung-related conditions such as bronchitis
and asthma. This means that there are 16 lakh people in the city who would be
suffering from asthma and acute bronchitis at the same time. At least 10% of
these would need nebulisers or non-invasive ventilators to just ensure that
they get access to oxygen. Most of the traffic policemen who serve in congested
areas such as Chandini Chowk are all in bad state; they cannot breathe
properly, lungs damaged.
The Global
Initiative for Chronic Lung Disease has predicted that India would rank No. 1
in bronchitis patients by 2030. More than 70% of the air pollution in the city
is attributed to vehicular pollution. The Delhi administration has tried to
address the problem by pioneering new modes of public transport such as the
Delhi Metro and Bus Rapid Transit Systems. However, despite these initiatives,
the massive increase in the number of privately owned cars has made it
impossible to decongest the city.
(b)
People’s
participation : People’s participation in ambulance management system is as
important as blood
donation and such cooperation is an important aspect of emergency medical
relief service. Methods, technology, personal skills need to be standardized to
provide protection for the providers. The importance of a reliable EMS cannot
be over-emphasized, especially in India where the government has the
responsibility of caring for a majority of the population. It can be argued
that a nation of a billion people has been deprived of a decent EMS for too
long now and it is high time the government takes definitive action
D.
Situational Analysis:
Over 1,37,000 people were killed in
road accidents in India in 2013 alone, that is more than the number of people
killed in all our wars put together. 16 children die on Indian roads daily. 5
lives end on Delhi’s roads everyday where vehicle population ratio - 1:2.
Ironically, Delhi is the one city that
has pioneered alternative modes of transport such as the Metro and the Bus
Rapid Transit System. And despite the availability of varied means of travel,
the roads here appear to be more clogged than ever before. But if you think
that the situation is alarming, then you need to understand the importance of
the year 2020. Experts who have used forecasting techniques to understand the
extent of the traffic distress in the future say that in seven years every
single inch of road space available in the city would be occupied by a vehicle
leading to traffic jams that could last for days.1
At the office of the Delhi Integrated
Multi-Modal Transit System (DIMTS), a joint venture between the Delhi
government and IDFC, which is trying to work out traffic solutions for the
city, a senior transport specialist says that the apocalyptic future has
already been seen. "It's here," she says pointing to a page on a
thick report on traffic projections for the future. The share of public
transport has fallen from 60% 10 years ago to 45%, and that is the fundamental
reason for the pathetic condition of daily commuting in Delhi. The capital has
around 81 lakh vehicles with over 1,400 new ones getting registered everyday.
The Delhi Masterplan aims for an 80:20
mix of public and private transport for 2021, but the officer says that setting
up public transportation networks to that extent would be a tough ask. Delhi
govt. is looking at a 72:28 ratio with significant expansion of the Metro and
bus corridors apart from a mono rail network. There is also a plan to set up
'intelligent traffic corridors' that would be able to make real-time
interventions to ensure that vehicles of varying speeds are carried forward to
the next intersection without wasting too much time.
Traffic Related Facts in India
·
One serious road accident in the country occurs
every minute and 16 die on roads / hr.
·
1214 road crashes occur every day in India.
·
Two wheelers account for 25% of total road crash
deaths.
·
20 children under the age of 14 die every day
due to road crashes in in the country.
·
377 people die every day, equivalent to a jumbo
jet crashing every day.
·
Two people die / hr in Uttar Pradesh – (State
with maximum number of road deaths)
·
Tamil Nadu is the state with the maximum number
of road crash injuries
·
Top 10
Cities with the highest number of Road Crash Deaths (Rank –Wise):2
1.
Delhi (City)
2.
Chennai
3.
Jaipur
4.
Bengaluru
5.
Mumbai
6.
Kanpur
7.
Lucknow
8.
Agra
9.
Hyderabad
10. Pune
2.
National Crime
Records Bureau, Ministry of Road Transport & Highway, Law commission of
India, Global status report on road safety 2013
E.
Need and Relevance:
The Delhi Police
had recently set up cameras to monitor traffic movement at select parts of the
city and in the first look just at a distance of 400 metres and within eight
hours, they spotted 4,500 violations. One violation is sufficient at any day to
delay the ambulance by hours and may become the leading hidden reason for
delaying in doctor attention for the patient.
Now all Doctors and
citizens in India agrees upon a
common need that there should
be a model where the hospital can coordinate with police and common
citizens till the patient is picked up from the scene and reaches the hospital
in short time. Scarcity of ambulance, increase in traffic, insensitivity of
drivers on road towards ambulance, lack of support for ambulance drivers for
ordinary patients, ongoing strikes on hospitals, busy schedules of policy
makers in rallies for upcoming elections and many other reasons makes this
project a special task to be undertaken to face and attempt to optimize the
situation on multiple fronts of physical, intellectual, social, psychological,
political and cultural level.
F. Proposed Campaign Details:
·
Social
Campaign Vision: Creating Voluntarily a
Green corridor for ordinary citizens.
·
Social Campaign
Punch Line: Go Left, Save Life.
·
Long Term
Social Campaign Objective:
1. To reduce the travel time of ambulance to
minimize the casualties of patients on road.
2. To coordinate movement of ambulance, volunteers, scarecrows, & traffic police.
3. To connect the missing dots in the Corporate Social Responsibility (CSR), Government Social Responsibility (GSR) and Individual Social Responsibility (ISR) w.r.t this dire basic need of “caring patients on road”.
2. To coordinate movement of ambulance, volunteers, scarecrows, & traffic police.
3. To connect the missing dots in the Corporate Social Responsibility (CSR), Government Social Responsibility (GSR) and Individual Social Responsibility (ISR) w.r.t this dire basic need of “caring patients on road”.
·
Key
Supporters: Students of Universities/Institutes; NGOs; Organizations; Government bodies and ordinary citizens of India.
·
Funding:
A Self Sustainable Social Campaign with the help and blessings from key
supporters.
·
Geographical
Region: Noida to NCR to Pan India (wherever Amity University has presence
physically before touching other states) to spread the social message.
·
Key
Activities: On Campus Nukkad Natak, Radio Talk Shows, Video Talk Shows, On
Road Public Awareness, Particiapting in various social events promoting the
Campaign (CII, FICCI and various corporate / govt. Events as a dnwhen
opportunity arises)
·
Time
frame: 9 months with renewal in different states and intensifying the
different phases as required.
·
About the
Campaign : Abhimanyu [Go Left, Save Life]
ABHIMANYU (Go Left, Save Life) will be a national campaign to
increase public awareness of importance of giving way to Ambulance on road to
reduce the time taken in reaching to patient or hospital. Amity International
Business School, (AIBS) will be sending request for Corporate partnership / NGO
partnership / College partnership / Hospital partnership w.r.t. this social
Initiative. This social initiative will unite the efforts of delhi police,
traffic police, universities, hospitals, patient groups, government agencies,
service organizations, professional associations, and schools from around the
delhi in a nine month long campaign. The key volunteers will run and
steer the campaign through various modes of communications taking help of
citizens in and around NCR in initial stages before making the campaign
national.
During the campaign, AIBS will organize on ground drills and
activities to coordinate commuters with ambulance movement. All Social Campaign
Partners (Corporate / NGO/ College/ Hospital) will be requested to bring to the
campaign their own unique perspectives and messages about the ambulance
sensitive issue: an interest in a specific area in delhi or other states where any
hospital is located, support for developing an app; support in providing
digital marketing expertise; support for volunteers; a commitment to maximizing
human potential; or sharing potential resources that might be of importance for
the campaign. The campaign will offer its partners an opportunity to focus
attention on these specific messages within the broader context of the
optimizing the movement of ambulance and realizing a vision of green corridor
for ordinary citizens. This collaborative effort gives each of us a means to
focus national and international attention on our common societal interests in
a way that our individual activities seldom can.
Prof. Nitin Arora
Amity International Business School
, Amity University, Noida
narora4@amity.edu
Join the
Campaign
#GoLeftSaveLife
ABHIMANYU
[Go Left, Save Life]
A Social Initiative standing for the
Rights of Ambulance
by students of Amity University, AUUP
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